Making Tradition Modern With Jason Tarraf

9 videos

About the class

Jason Tarraf is the Business Manger of Mt Lewis Pizzeria, his family business where he imparts his wealth of knowledge and experience. As a hands-on entrepreneur, he understands the importance of treating staff like family and fostering a strong sense of teamwork. With a focus on modernisation and preserving tradition, he’s successfully adapted the business to thrive in competitive markets. Jason’s financial acumen and emphasis on data-driven decision-making have been pivotal in ensuring the business’s sustainability. He encourages continuous learning and seeks inspiration from industry titans while valuing the importance of mentorship. Through his leadership at Mt Lewis Pizzeria and his educational content, Jason Tarraf inspires others in their entrepreneurial journey.

About Jason Tarraf

When the second-generation owner of Mt Lewis Pizzeria in Bankstown, Jason Tarraf, assumed control, he embarked on a groundbreaking journey by harnessing the potential of TikTok as a marketing tool. By showcasing the everyday challenges faced in the creation and preparation of their delectable dishes, he masterfully generated a staggering $1 million in sales. Prior to his takeover, Jason acknowledged that the business had sustained profitability for two years solely through word of mouth. However, recognising untapped potential, he made a bold move, relinquishing his role as a mortgage broker to fully commit to the company's transformation and its newfound digital-age success story.